A friend of mine sent me an email the other day commenting on how we post our workouts and videos of our training online. His comment to me was, aren't you worried about someone copying or stealing our trainings or training ideas? What occurred to me was that if someone can actually take the ideas and training from our site and derive benefit from it I hope that they do.
Take a look at the advertising and general marketing shtick of other fitness sites, they never really talk about fitness or actually show any people working out, they will show pictures of fitness models or equipment, but never actual training. They talk about working on your problem areas or 15 days and 15 pounds or something else equally ridiculous. They really do not define fitness for that matter. The idea is to get people into their facilities with the idea that they have some "secret sauce" to offer, sign a contract and you will end up having life of eternal joy. The secret sauce is the shiny lure to trick the fish signing a three year contract.
There is no secret sauce. We all know what the sauce is for good health: Hard work. Working hard in your training, eating a balanced diet and getting enough sleep. The work out our people do is public and in the open. It shows hard work. I've often said you can find a better program; show me, I will copy theirs. It is the highest compliment I could pay someone's programming. We have adopted Cross Fit and Cross Fit principals because it is the best and most useful I have been able to find. CrossFit is in the open and readily available to anyone who is willing to try and seek mastery of movements and take the time to become the best trainer they can. Most people seek the quick and easy path, the short course or the cliff notes.
In directing this back to my friend's concerns, about someone stealing my programming, if it is worth stealing, steal it, borrow it, modify it, do whatever it is to make it your own, because it is worth stealing. The real fear people have when they say they have the " secret sauce" is that deep down they know the real fear is that they will be exposed that their ideas and training are not at all worth stealing.